Thai
ยินดีต้อนรับผู้มาเยือน!

The Smart Manager - March - April 2108

Business, News
Bi-Monthly
English
รายละเอียดนิตยสาร
The Smart Manager, India's first world-class management magazine, was founded in 2002 by eminent business historian Dr Gita Piramal with Harvard Business School Dean, Prof. Nitin Nohria with the mission of updating managers and business practitioners in India with the latest thought-provoking strategic ideas from experienced, world-class managers, academics and consultants from across the globe. Over the years, the magazine has carried articles authored by illustrious management gurus such as the late CK Prahalad and Sumantra Ghoshal, Jack Trout, Ram Charan, Gary Hamel, Gay Haskins, Jagdish Seth and Lynda Gratton. We believe that "managers are the best teachers of managers" and most of our articles are written in the first person by top-tier CEOs such as Kumaramangalam Birla, Sunil Mittal, Aditya Birla, KV Kamath, Santrupt Mitra, Rajeev Dubey and S Ramadorai. We also have relationships with a number of B-schools around the world, apart from most top-level schools in India.

The Smart Manager hosts the Tata Consultancy Services Smart Manager Case Contest, the most prestigious competition of its kind in the Indian print media. The contest, with a cash prize of INR50,000 per issue, sees wide participation from national and international business managers and students. 
The 'Smart" in The Smart Manager is an acronym for Strategy, Marketing, Analysis, Resources and Technology. Truly useful knowledge when you need it 24 x 365, year after year.

รายละเอียดสำหรับฉบับนี้
The cover theme of the March-April issue is ‘community power’. Experts—Howard Partridge, author of The Power of Community; Christine Comaford, author of Power your Tribe; Muniinder Anand, Center for Creative Leadership; and Chris Dyer, author of The Power of Company Culture—share their views on various aspects of this subject.

We have featured an exclusive interview with Rasmus Hougaard, founder of Potential Project, on how leaders can enhance their performance by being mindful. Another interview with P C Musthafa, co-founder of iD Fresh Food, gave insights on the aspects of building brand trust. Kumar Mehta, author of The Innovation Biome, highlights the ‘what’ and ‘how’ of innovation whereas Archana Jerath from SHRM points out the pitfalls and challenges of a flat organization.

A special section, Customer Cues, throws light on three different perspectives of consumer needs, demands, and changing dynamics with experts Niranj Sangal, OMA Emirates; Christopher Higgins, IdeateLabs; and Rati Shetty, BankBazaar, exploring different angles of consumer connection. Jean-François Manzoni, Albrecht Enders, Anand Narasimhan, Thomas W Malnight, Bettina Büchel, Goutam Challagalla and Ivy Buche, IMD, elaborate on the result of transformation in organizations.

In our regular sections, we have Denise Lee Yohn, author of FUSION busting myths on organizational culture. Morgen Witzel, The University of Exeter Business School, describes the power of ideas and their implementation.


* การสมัครสมาชิกจะเริ่มนับจากนิตรสารเล่มแรกเท่านั้น

* TrueBook ให้บริการเฉพาะ ebook เท่านั้น หากท่านต้องการแบบรูปเล่ม กรุณาติดต่อสำนักพิมพ์โดยตรง หรือหาซื้อได้ตามแผงหนังสือทั่วไป

* ราคารวม Vat แล้ว

ฉบับก่อนหน้า

January-February 2018

January-February 2018
Click to know more

ฉบับเก่า

ดูทั้งหมด

  • November-December 2017
  • September - October 2017
  • July-August 2017
  • May - June 2017
  • March/April 2017

Related Magazines

ดูทั้งหมด